SEO & organic growth
Technical audits, on-page optimization, content planning, and search strategies aligned with customer intent.
Independent SEO & growth marketing professionalBased in India · Working globally
More visibility.
Better growth.
Built with intent.
I'm Vicky Rana. I connect search, paid media, and analytics to help businesses turn attention into meaningful growth.
13+Years in digital marketing
Search.
Scale.Strategy through execution
Scale.Strategy through execution
TECHNICAL SEO✳AI SEARCH✳PAID MEDIA✳ANALYTICS & CRO
01 / What I doThe pieces that
The pieces that
make growth work.
Hands-on expertise across acquisition, measurement, and the experience that turns visitors into customers.
AI search & AEO
Clear content, entity signals, and structured data that help search engines and AI systems understand your business.
Paid media
Google Ads, Meta, and Microsoft Advertising campaigns built around relevant audiences and measurable actions.
Analytics & tracking
GA4, Google Tag Manager, and Search Console setups that connect marketing activity with real visitor behavior.
Conversion optimization
Landing page reviews, behavior analysis, and practical improvements to make the next step easier for customers.
Web & ecommerce strategy
SEO-informed site structure and customer journeys for WordPress, Shopify, and Webflow websites.
02 / Selected workDifferent businesses.
Different businesses.
A focused approach.
A selection of projects and deliverables across security and ecommerce.
Security systems / United KingdomCurrant Live
Local search targeting for CCTV, intruder alarms, access control, and commercial security services.
Explore the project focus
Developed service-based keyword groups and page metadata aligned with Coventry customers and commercial installation searches.
Ecommerce / IndiaSadhnaKart
Shopify merchandising and product content for a spiritual products ecommerce brand.
Explore the project focus
Supported collection naming, product descriptions, and visual content to present devotional products clearly and consistently.
Tools in practiceFrom visibility
From visibility
to measurement.
Illustrative visuals of the platforms and search workflows I work with. These are examples, not client results.
GA4 analytics
Traffic sources, engagement, and conversion measurement.
Illustrative example · Sample data
Google Ads campaigns
Campaign planning, performance review, and optimization.
Illustrative example · Sample data
Google Tag Manager
Event tracking, trigger configuration, and tag implementation.
Illustrative example · Sample data
Technical SEO audit
Crawl health, indexability, broken links, metadata, and canonical issue reviews.
Illustrative example · Sample data03 / The person behind the workStrategy in mind.
Strategy in mind.
Hands on the work.
GA4GTMSearch ConsoleSemrushAhrefsShopifyWordPress
Over 13+ years in digital marketing, I've worked across search, paid acquisition, and analytics—connecting the technical details with the bigger business picture.
I lead Adverzia Digital, bringing together SEO, performance marketing, web strategy, and measurement. My approach is practical: understand the problem, prioritize the work, and keep improving based on evidence.
Adverzia DigitalHead of Growth & Marketing
Krystal Web SolutionsSEO Manager · 2016–2024
Xicom TechnologiesSenior SEO Executive
04 / How I work
Clarity before activity.
01 / Understand
Find the real opportunity.
Review your goals, audience, website, and current performance to identify what deserves attention first.
02 / Build
Make the priorities happen.
Translate the strategy into focused technical, content, campaign, and measurement improvements.
03 / Improve
Follow the evidence.
Track the signals that matter, communicate what changed, and refine the next steps.
Have a project in mind?Let's make your
Let's make your
next move count.
Looking for search expertise, a growth partner, or a fresh perspective on your marketing? Let's start with a conversation.